Bladerunner Mens Formula 80 Skate

About Rollerblade
The world leader in the inline skate market, Rollerblade pioneered the inline skating boom by changing the perception of inline skates. Once seen strictly as an offseason training device for hockey players, inline skates are now a widely accepted lifestyle product that can be used by just about anyone, including professional athletes, fitness enthusiasts, and fun seekers of all ages. Rollerblade traces its history to 1980, when two hockey-playing Minnesota brothers discovered an inline skate while rummaging through a sporting goods store and decided that this design would make an ideal offseason training tool. They refined the skate and began assembling the first Rollerblade skates in the basement of their parents' home. Nordic and alpine skiers soon began integrating the skates into their own training regimes. In the ensuing years, the brothers used grassroots marketing tactics in such markets as Miami Beach, Florida; Minneapolis, Minnesota; and Venice Beach, California to position inline skating as a new sport. Headquartered in West Lebanon, New Hampshire, Rollerblade is now an established brand, and continues to push the sport in new frontiers with innovative technologies and revolutionary marketing programs.